Privacy Policy
Last Updated: September 5, 2026
Operation Shuddhi (“Operation Shuddhi”, “we”, “us”, or “our”) respects your privacy and is committed to protecting the personal information you share with us.
This Privacy Policy explains how we collect, use, store, process, and protect information when you visit or interact with our website https://opshuddhi.org/ (“Website”), contact us, request our services, join our mission, volunteer, become a collection-centre partner, use our collection-centre locator, or otherwise interact with Operation Shuddhi.
By using our Website or voluntarily providing your information to us, you acknowledge that you have read and understood this Privacy Policy.
1. About Operation Shuddhi
Operation Shuddhi is a plastic waste recovery and circular economy initiative focused on structured waste collection, recycling, environmental awareness, community participation, digital traceability, and collaboration with individuals, organisations, institutions, businesses, collection centres, volunteers, and other ecosystem partners.
Our Website provides information about our mission, activities, collection network, partnerships, environmental initiatives, educational content, and opportunities to participate in Operation Shuddhi.
2. Information We May Collect
Depending on how you interact with our Website, we may collect the following categories of information.
A. Information You Provide Directly
When you contact us, submit a form, join Operation Shuddhi, volunteer, request a collection, or enquire about a partnership, we may collect information such as:
- Full name
- Mobile/telephone number
- Email address
- Organisation/company/institution name
- City, state, or general location
- Address or collection location, where required
- Type of organisation or partnership interest
- Information contained in your message or enquiry
- Details relating to volunteering or participation
- Information submitted through collection-centre or partnership forms
- Any other information you voluntarily provide to us
Please do not submit sensitive personal information through Website forms unless specifically requested and necessary for a legitimate purpose.
B. Information Collected Automatically
When you visit our Website, certain technical information may be collected automatically, including:
- IP address
- Browser type and version
- Device type
- Operating system
- Pages visited
- Date and time of access
- Referring website or webpage
- General usage and interaction information
- Website performance and diagnostic information
This information may be collected through server logs, cookies, analytics tools, or similar technologies.
C. Location Information
Certain Website features, such as our collection-centre and dustbin locator, may display geographical information relating to collection points and centres.
If you voluntarily provide your location, address, city, area, or collection location through a form, we may use that information to respond to your request or provide relevant services.
We do not intend to collect precise device location information unless such collection is specifically enabled, disclosed, and permitted.
3. How We Use Your Information
We may use the information we collect for legitimate operational, administrative, communication, and organisational purposes, including to:
- Respond to enquiries and requests
- Contact individuals or organisations who have submitted forms
- Arrange or coordinate waste collection requests
- Facilitate participation in Operation Shuddhi
- Process volunteer, partner, or collection-centre enquiries
- Coordinate with collection centres and ecosystem partners
- Provide information about our programmes and initiatives
- Manage and improve our collection network
- Improve our Website, services, and user experience
- Maintain operational records
- Communicate important updates relating to your enquiry or participation
- Conduct internal analysis and reporting
- Understand Website usage and improve functionality
- Prevent fraud, misuse, spam, or security incidents
- Maintain the security and integrity of our systems
- Comply with applicable laws, regulations, legal processes, and governmental requirements
- Protect the rights, property, safety, and interests of Operation Shuddhi and other users
Where appropriate, we may also use aggregated or anonymised information for environmental, operational, research, reporting, and impact-measurement purposes.
4. Communications
If you provide your phone number, email address, or other contact details, we may contact you regarding:
- Your enquiry
- Collection requests
- Partnership opportunities
- Volunteer participation
- Collection-centre activities
- Programme-related updates
- Important operational communications
Where legally required, we will obtain appropriate consent before sending promotional or marketing communications.
You may request that we stop sending non-essential communications by contacting us using the details provided in this Privacy Policy.
5. Cookies and Similar Technologies
Our Website may use cookies and similar technologies to improve functionality, security, performance, and user experience.
Cookies may help us:
- Remember preferences
- Understand how visitors use our Website
- Improve Website performance
- Measure Website traffic
- Identify technical issues
- Improve content and functionality
Some cookies may be placed by third-party service providers that assist us with analytics, security, mapping, communications, or Website functionality.
You can control or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of some parts of the Website.
6. Third-Party Services
We may use third-party service providers to operate, maintain, analyse, secure, or improve parts of our Website and services.
These may include providers for:
- Website hosting
- Analytics
- Maps and location services
- Communication and messaging
- Email delivery
- Website security
- Forms and data management
- Social media integrations
- Technical infrastructure
These third parties may process information on our behalf where necessary to provide their services.
We expect our service providers to handle information responsibly and in accordance with applicable contractual, security, and legal requirements.
7. WhatsApp and Other Communication Platforms
Our Website may provide links or communication options through platforms such as WhatsApp.
If you choose to communicate with us through a third-party platform, your interaction may also be governed by that platform’s own privacy policy and terms.
We recommend reviewing the privacy practices of the relevant third-party service before providing personal information through such platforms.
8. Information Sharing and Disclosure
We do not sell your personal information to third parties.
We may share information where reasonably necessary for legitimate operational purposes, including with:
- Employees and authorised representatives of Operation Shuddhi
- Collection-centre partners
- Recycling or waste-management ecosystem partners
- Service providers and technology vendors
- Communication and logistics partners
- Professional advisers
- Government authorities or regulators where legally required
- Law-enforcement authorities where required by law
- Other parties where disclosure is necessary to protect our rights, safety, systems, users, or operations
Where information is shared with service providers or partners, we seek to limit disclosure to information reasonably necessary for the relevant purpose.
9. Data Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration, disclosure, or destruction.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
Accordingly, while we take reasonable precautions, we cannot guarantee absolute security of information transmitted to or stored by us.
You are responsible for taking appropriate precautions when using the internet and for not sharing confidential information through unsecured communication channels.
10. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:
- Providing requested services
- Maintaining operational and participation records
- Managing partnerships
- Responding to enquiries
- Meeting legal, regulatory, accounting, or reporting obligations
- Resolving disputes
- Enforcing agreements
- Maintaining legitimate organisational records
When information is no longer reasonably required, we may delete, anonymise, or securely dispose of it, subject to applicable legal and operational requirements.
11. Your Rights
Depending on applicable law, you may have rights relating to your personal information, which may include the right to:
- Request information about personal data we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of information where legally permissible
- Withdraw consent where processing is based on consent
- Request restriction of certain processing
- Raise a concern or complaint regarding our handling of your information
Some requests may be subject to legal, regulatory, security, or operational limitations.
To exercise a privacy-related right, please contact us using the details provided below.
12. Children’s Privacy
Our Website is intended for general audiences and is not specifically directed toward children.
We do not knowingly seek to collect personal information from children in circumstances where such collection is prohibited by applicable law.
If you believe that a child has provided personal information to us without appropriate consent, please contact us so that we can review and, where appropriate, delete the information.
13. External Links
Our Website may contain links to third-party websites, social media platforms, mapping services, or other external resources.
Operation Shuddhi is not responsible for the privacy practices, content, security, or policies of third-party websites.
When you leave our Website, we encourage you to review the privacy policy of the website or service you visit.
14. Publicly Displayed Information
Certain information relating to Operation Shuddhi’s activities, collection centres, partners, volunteers, events, campaigns, or impact may be displayed publicly on our Website or other official communication channels.
We will take reasonable steps to avoid publicly displaying unnecessary personal information.
If you believe that personal information about you has been published in error or should no longer be publicly displayed, please contact us.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
- Changes in our activities or services
- Changes to our Website
- Changes in technology
- Changes in applicable laws or regulations
- Changes in our privacy practices
When we make changes, we may update the “Last Updated” date at the top of this page.
We encourage you to review this page periodically to stay informed about how we handle personal information.
16. Governing Law
This Privacy Policy shall be interpreted and governed in accordance with the applicable laws of India.
Any dispute relating to this Privacy Policy or the processing of personal information shall be subject to the applicable jurisdiction of the courts and authorities in India, subject to applicable law.
17. Contact Us
If you have questions, concerns, requests, or complaints regarding this Privacy Policy or the handling of your personal information, please contact Operation Shuddhi.
Operation Shuddhi
Email: team@opshuddhi.org
Phone: +91 98990 86555
Address:
A-7/36-39, South of G.T. Road Industrial Areas,
Opp. Rathi Udyog Limited, Vijay Nagar,
Ghaziabad, Uttar Pradesh – 201009, India.
For privacy-related requests, please mention “Privacy Request” in the subject line of your email.
18. Consent
By using this Website and voluntarily submitting your personal information through our forms or communication channels, you acknowledge that you have read this Privacy Policy and understand how Operation Shuddhi may collect and process your information as described above.
Where applicable law requires specific consent, we will seek such consent separately.
Operation Shuddhi — From Waste to Wealth
